Dell`s service and support brands include Dell Solution Station (Extended Home Support Services, formerly “Dell on Call”), Dell Support Center (Extended Support Services Abroad), Dell Business Support (a sales service contract that provides an industry-certified technician with a lower call volume than normal queues), Dell Everdream Desktop Management (“Software as a Service” remote desktop management, originally a SaaS company, founded by Elon Musk`s cousin, Lyndon Rive, which Dell purchased in 2007[209]) and Your Tech Team (a support queue for home users who purchased their systems through Dell`s website or through Dell Phone Centers). Dell previously had its headquarters in the Arboretum complex in North Austin, Texas. [179] [180] In 1989, Dell occupied 127,000 square feet (11,800 m2) in the arboretum complex. [181] In 1990, Dell employed 1,200 people at its head office. [179] In 1993, Dell submitted a document to Round Rock officials entitled “Dell Computer Corporate Headquarters, Round Rock, Texas, May 1993 Schematic Design.” Despite the submission, the company said this year it would not move its headquarters. [182] In 1994, Dell announced that it would move most of its employees out of the arboretum, but that it would continue to occupy the top floor of the arboretum and that the official address of the company`s head office would continue to be the arboretum. The top floor also housed Dell`s conference room, demonstration center, and visitor meeting room. Less than a month prior to August 29, 1994, Dell transferred 1,100 customer service and telephone sales representatives to Round Rock. [183] Dell`s lease in the arboretum was due to expire in 1994. [184] Make sure you have the required documentation in front of you when you call. These may include invoices, order numbers, billing statements, and any correspondence between you and Dell relating to your issue.
Dell had long stuck to its direct selling model. Consumers had become the main drivers of PC sales in recent years,[39] Nevertheless, there has been a decline in the number of consumers buying PCs over the Internet or over the phone, as more and more consumer electronics retailers have come to try the devices first. Dell`s competitors in the PC industry, HP, Gateway and Acer, had a long presence in retail and were therefore well positioned to capitalize on consumer change. [40] Lack of retail presence has prevented Dell from offering consumer electronics such as flat-screen TVs and MP3 players. [36] Dell responded by experimenting with mall kiosks and quasi-retail stores in Texas and New York. [38] In Germany, Dell sells selected smartphones and laptops via Media Markt and Saturn, as well as some shopping websites. [229] We had a little trouble finding information about the company on the company page of Dell`s website, but we eventually found dell`s head office contact information on the contact page. You can contact the company by phone, fax and mail. There is also a media contact for email communication, but this contact is not delivered directly to the head office or customer service. Dell ads have appeared in various types of media, including television, the Internet, magazines, catalogs, and newspapers.
Dell Inc.`s marketing strategies include price reductions at any time of the year, free bonus products (such as Dell printers), and free shipping to encourage more sales and fend off competitors. In 2006, Dell lowered its prices to maintain its market share of 19.2%. It also cut profit margins by more than half, from 8.7% to 4.3%. To keep prices low, Dell continues to accept most purchases of its products over the Internet and over the telephone network and is moving its customer service to India and El Salvador. [215] Also in November 2015, a researcher discovered that customers with the Dell Foundation Services diagnostic program could be tracked digitally using the unique serial number assigned to them by the program. [214] This was also possible if a customer enabled private browsing and deleted cookies from their browser. [214] Ars Technica recommended that Dell customers uninstall the program until the issue is resolved. [214] The release of Apple`s iPad tablet has had a negative impact on Dell and other major PC vendors as consumers have moved away from desktops and laptops.